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    Privacy Policy

    This policy explains what information Excel Martial Arts Academy collects through this website, how we use it, who we share it with, and the choices you have.

    Last updated: July 30, 2026

    1. Who we are

    Excel Martial Arts Academy ("we," "us," "our") operates this website and the martial arts programs offered at 277 Eisenhower Parkway, Livingston, NJ 07039. You can reach us at 732-654-9904 or info@excel-nj.com.

    2. Information we collect

    • Information you give us. Parent or guardian name, child's first name and age, email address, phone number, program interest, scheduling preferences, and anything you type into a form or message.
    • Automatically collected information. Device type, browser, pages viewed, referring page, approximate location derived from IP address, and similar analytics data collected through cookies and comparable technologies.
    • Communications. Records of calls, texts, and emails between you and the academy, including scheduling confirmations and reminders.

    We do not knowingly collect information directly from children under 13. Information about a child is provided by a parent or legal guardian for the purpose of enrolling or scheduling a class.

    3. How we use your information

    • To schedule, confirm, and follow up on your free trial class or enrollment.
    • To respond to questions and provide customer service.
    • To send class reminders, schedule changes, and program updates you have asked for.
    • To send marketing calls, texts, and emails where you have given consent (you can opt out at any time).
    • To operate, secure, and improve the website and our programs.
    • To comply with legal obligations and enforce our terms.

    4. Calls, text messages, and email

    When you submit a form and check the consent box, you give express written consent for Excel Martial Arts Academy to contact you at the phone number provided using calls and SMS/MMS text messages, including messages sent with automated technology. Consent is not a condition of purchase or enrollment. Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out or HELP for help. You can unsubscribe from marketing emails using the link in any email. We do not sell or share your phone number or SMS consent with third parties for their own marketing purposes.

    5. How we share information

    We do not sell your personal information. We share it only with service providers who help us run the business — website hosting, database and form processing, email and SMS delivery, scheduling, and analytics — under agreements that limit their use of the data. We may also disclose information when required by law or to protect the rights and safety of our students, staff, and community.

    6. Cookies and analytics

    We use cookies and similar technologies to remember your preferences, understand how the site is used, and measure the performance of our advertising. You can block or delete cookies in your browser settings; some parts of the site may not work as intended if you do. We honor browser-level opt-out signals where required by law.

    7. Data retention and security

    We keep personal information for as long as needed to provide our services and meet legal and record-keeping requirements, then delete or de-identify it. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.

    8. Your choices and rights

    • Ask for a copy of the personal information we hold about you or your child.
    • Ask us to correct or delete that information.
    • Withdraw consent for marketing calls, texts, or emails at any time.
    • Ask us not to sell or share your information (we do not sell personal information).

    To make a request, email info@excel-nj.com or call 732-654-9904. We will not discriminate against you for exercising these rights.

    9. Third-party links

    Our site links to third-party services such as maps, review platforms, and social media. Their use of your information is governed by their own privacy policies.

    10. Changes to this policy

    We may update this policy from time to time. The "last updated" date above reflects the most recent version. Continued use of the site means you accept the current policy. See also our Terms & Conditions and Accessibility Statement.